🚚 Why vehicle branding is a must have for a small business?
Updated: Dec 28, 2020
The world is moving digital, but people still have to commute and that way your company vehicles should be used to its advantage. Whether you are a small local bakery, own a small fleet of vans or a web design studio that has a company car - a branded vehicle is an excellent form of direct marketing.
A shocking 40.4 million cars, vans, trucks and buses drive on Britain's roads (according to the Society Of Motor Manufacturers and Traders). Among the vast number of drivers, at least one potential customer is looking for your product or services right now.
What you get..
30,000 - 70,000 daily impressions
Cost effective advertising & branding
Studies show that vehicle wraps get 30,000 - 70,000 daily impressions. The average driver in the UK spend 20 hours a week driving their car and most of that is commuting to work. If you drive in areas with heavy traffic, your brand could be seen by 3,000 people in just one hour.
Whatever you have one company car or several vehicles in your fleet, you you can reach a wider audience with advertising on your vans rather than buying a billboard. Also unlike the billboards and radio ads you don't need to make regular payments to maintain the advertising. Vehicle branding with a fleet wrap is a one time cost to design, produce and install the vinyl wrap. And it turns out much cheaper as well.
The simple maths.
A small van full print wrap designed, produced and installed by Wrap Brothers in Birmingham would cost around £1200 and would stay for 3-5 years if well looked after. In this case your personal mobile billboard would cost you less than £8 per week!
So why miss on a great direct marketing tool?
Without a branded vehicle, your business could lack professionalism, especially when you are called out to a meeting or going on site. A branded car or van appears much more trustworthy than a standard blank white van, and it is hard to ignore on the road.
A fleet wrap incorporates the same elements from your social media and other marketing channels and is consistent with your brand. From your local shop to the petrol station to your home, you can show off your company.
You can market your business better.
Press like if this blog post was helpful. And give us a shout if you are looking for vehicle branding company in Birmingham, West Midlands.